Many small business owners may be asking themselves, what is digital marketing? There is much debate in the current climate about whether traditional or digital advertising is the best method to bring in new customers and close more sales. Sometimes, the answer is a combination of both, but more andContinue Reading

I run a small offline business which in recent months has enjoyed a very nice upswing in business thanks to the internet. This was no accident – I’ve been working hard on my marketing for about a year. Much of this effort was spent learning how to market my businessContinue Reading

Do you want a billboard to advertise your business? If so, you should be prepared to fork out up to $3000 per month (depending upon the size and location)! Not everybody has that kind of money, or the guarantee that the right people will even see their ad. Do notContinue Reading

B2B marketing is important for companies that produce products or offer services that other businesses may use. For example, a chemical manufacturer may supply raw materials to cosmetics and pharmaceutical firms. The chemical manufacturer needs to convince as many cosmetics and pharmaceutical firms to buy chemicals from them. The chemicalContinue Reading

Local marketing makes use of very similar techniques of any form of internet marketing. The only difference is that it includes a geographical component to its marketing strategies. This serves as the best way to make sure that your business is able to drive higher traffic and leads from customersContinue Reading